As you may have noticed, last Saturday was the whole “earth hour” thing where people turned off their lights for an hour to feel good about saving the world. Google joined the fun and put the background on their search-page to black (at least in some regions) and linked to this article from the google blog. The article basically adresses why google does not switch 100% over to black. It says:
One idea, suggested by the site called “Blackle” (which is not related to Google, by the way, though the site does use our custom search engine), is to reduce energy used by monitors by providing search with a black background. We applaud the spirit of the idea, but our own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption. To the contrary, on flat-panel monitors (already estimated to be 75% of the market), displaying black may actually increase energy usage. Detailed results from a new study confirm this.
They make it sound like it doesn’t make a difference and even suggest it may be counter-productive! But if you actually look at the results of the article they point to, it specifically states that it is only LCD’s (flatscreens) that are not effected, but that CRT’s (the big old monitors) certainly are! Looking at their numbers, there is 13% less power consumption on average for CRT’s when running a black background. If we combine this with what google says, that 25% of their users still use CRT’s, then there would certainly be power to be saved.
I’ve done some quick calculations to illustrate how much power could be saved. I should state right from the get-go that these are very bushleague calculations and are based on numbers that are largely guesswork, specifically the number of users google has and how much time they spend on their site. I’ll downtone all numbers a good deal to try and keep this as conservative as possible and not get into sensational numbers here. The main point is that energy CAN be saved.
The results
We’re doing this a little backwards. If you’re interested in how we did the actual calculations, go below the dashed line. If you just want to hear the bottomline in all this, just read this.
What we found was that slightly less then 5% of the total power consumption (of monitors) could be saved by a black background. This was the equivilant of 1.65*10^10 Joules per day, or around 4500 kiloWatt hours. To put this into perspective, a normal US household uses around 8900 kilowatt Hours a year (source). So if google did this, they would not be shutting down any powerplants, but at the same time, saying it would have no effect is misleading.
I want to make it clear though, that i am not accusing google of anything sinister. I just found a small error and wanted to elaborate on it. It is also a fairly small power consumption, and i don’t blame google for not wanting to go with a black background, as it’s ugly as hell.
P.S. I didn’t want to clutter this article any more, but in the next few days I’ll try and elaborate on WHY it is that CRT monitors save energy, and the LCD’s do not.
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The data
1) Average number of users on google each day.
In order to find this, I compared the “reach” number they had on www.alexa.com with the “reach” number of another website that I happen to know the exact number of visitors on (no it’s not this one. It’s a fairly large site so hopefully it’s as accurate as possible). This gave me a number of 160.000.000 users per-day. I’ll drastically cut it down to 100.000.000 so it’s easier to work with, and make the number more conservative.
2) Average time spent on google per day by each user.
For simplicity I’ll assume this to be one minute. In actuality it is probably 3-4 times as long, but again, lets keep it simple and not blow the numbers up.
The calculations:
The data we have to work with is from the Techloggs article. It tells us on average how many watts (which is Joules (unit for energy) per second) an LCD and CRT uses with white and black background, respectively. Our equation should roughly be:
Total energy per day, per person = Average Watts(Joule/second) * 60 seconds
Replace the Average Watts with the numbers given from Techlogg and then multiply the LCD number with 75.000.000 and the CRT number with 25.000.000 (75% and 25% of the google userbase). Then add the two to get the total energy used per day. We did this for both white and black background, and then subtracted the two numbers. That gives us the total energy saved per day (in Joules) and to get it in Watts, we simply divide by 3.600.000 (you can see how that works over at Wikipedias article on kWh).